For more information:
Linda Mansfield, Restart Communications
Cell: (317) 201-0729
E-mail: LindaKMansfield@cs.com
 
 
 
 
Andersen Racing Welcomes Lafarge
As a New Marketing Partner
 
PALMETTO, Fla., March 9 - Andersen Racing announced today that it has a new 
marketing partner in Lafarge North America Inc., a Lafarge Group company that 
is the largest diversified supplier of construction materials in the United 
States and Canada.
 
Lafarge's involvement will center on RLR/Andersen Racing's participation in 
the 15-race Firestone Indy Lights series and Andersen Racing's three races in 
the Star Mazda Championship presented by Goodyear at Sebring (Fla.) 
International Raceway and the New Jersey Motorsports Park.  The Palmetto, Fla.-based team 
is the defending team champion in the latter series.
 
"As the leading producer of building materials, Lafarge's strategy is driven 
by innovation," said Louise Muth, director of external communications for 
Lafarge North America.  "This is a key reason why we're partnering with Andersen 
Racing.  For the same reasons Andersen achieves success on the track, Lafarge 
achieves success in its businesses. We do it by developing human talent, 
investing in research, and being committed to
innovation.  This, of course, supports our overall goal of generating value
for our customers."
 
"Using racing as a metaphor for faster completion of construction projects
fits well with two major announcements by our Gypsum Division in 2009: our 
new joint compound plant in Silver Grove, Ky. which manufactures our innovative 
Rapid Coat products, and the re-launch of our unique Rapid Deco Level 5 gypsum 
board," added Harry Lubitz, director of marketing for Lafarge North America's 
Gypsum Division. "Incorporating our new promotion,
'Faster to a Better Finish,' with a racing theme is a perfect way to 
communicate how these products can provide the benefit of faster execution for our 
customers."
 
One of RLR/Andersen Racing's Firestone Indy Lights cars will be on display in 
the Lafarge booth at the INTEX (Interior Exterior Commercial Construction) 
Expo March 27-28 in Nashville, Tenn. The INTEX Expo is co-sponsored by the 
Association of the Wall and Ceiling Industry (AWCI) and the Ceilings and Interior 
Systems Construction Association (CISCA).
 
"We are very pleased to add Lafarge to our growing list of contractor-related 
firms that recognize the value of the Firestone Indy Lights series and 
Andersen Racing," said John Andersen, who owns the team with his brother, Dan.  
"Lafarge is a very strong and professional company serving all of North America 
with excellent products, and we are proud to be associated with them."
 
In addition to owning the racing team, the Andersen brothers also own a $50 
million per year contracting business headquartered in New Jersey.
 
"Andersen Racing looks forward to offering Lafarge an excellent opportunity 
to entertain its clients on our Firestone Indy Lights race weekends," said Ken 
Burris of the BMS Group, which handles marketing and sponsor services for 
Andersen Racing. "This partnership offers guests of Lafarge full team access and a 
great opportunity for interaction with executives of other companies."
 
Besides Star Mazda and Firestone Indy Lights, Andersen Racing participates in 
karting and the Formula BMW Americas series in order to provide the best 
training possible for future open-wheel stars at every stage of their development. 
 It is the official development team of Rahal Letterman Racing, which can 
open other opportunities for drivers who successfully complete Andersen Racing's 
ladder system.
 
The team's Web site is at andersenracingteam.com. It is based at Andersen 
RacePark in Palmetto, Fla.  Information on that facility can be found online at 
andersenracepark.com. 
 
Lafarge North America's Web site is at lafarge-na.com.
 
The Firestone Indy Lights series' season opener is a doubleheader in St. 
Petersburg, Fla. April 4-5.  That series' Web site is at indycar.com/indylights.  
Its races are televised on VERSUS. The Star Mazda series' season opener is 
March 20 at Sebring.  Its Web site is at starmazda.com.  Its races are televised 
on SPEED.
 
 
 
About the Lafarge Group:
 
The Lafarge Group is the world leader in building materials, with top-ranking 
positions in all of its businesses: cement, aggregates, and concrete and 
gypsum. With 90,000 employees in 76 countries, the Group posted sales of 17.6 
billion Euros and net income of 1.9 billion Euros in 2007. Lafarge North America 
Inc. ("Lafarge North America" or "Lafarge"), a Lafarge Group company, is the 
largest diversified supplier of construction materials in the United States and 
Canada.
 
The Lafarge Group is the only company in the construction materials sector to 
be listed in the 2008 "Global 100 Most Sustainable Corporations in the 
World." With the world's leading building materials research facility, the Lafarge 
Group places innovation at the heart of its priorities, working for sustainable 
construction and architectural creativity.
 
For more information about Lafarge North America, go to lafarge-na.com.
 
 
About Andersen Racing:
 
Andersen Racing strives to provide the best and most comprehensive training 
possible for future open-wheel superstars while giving its marketing partners 
media exposure and hospitality opportunities at some of the most prestigious 
events in North America. It provides a unique, four-step program utilizing 
multiple entries in four different platforms: karting, Formula BMW Americas, Star 
Mazda (televised on SPEED) and Firestone Indy Lights (televised on VERSUS). In 
2008 it fielded multiple entries in 42 races in 18 states and provinces at 
some of the best facilities on the continent, including the famed Indianapolis 
Motor Speedway. 
 
Andersen Racing won the team championship for 2008 for both the F2000 
Championship Series presented by Hoosier Racing Tire and the Star Mazda Championship 
presented by Goodyear. Two of its drivers finished first and second in the 
F2000 driver point standings, while another was sixth. Three of its Star Mazda 
drivers placed third, fifth and sixth in that series' driver standings. 
RLR/Andersen Racing finished sixth in the 2008 Firestone Indy Lights team standings, 
while one of its drivers placed fifth in that series' driver point standings.
 
Andersen Racing's principals, brothers Dan and John Andersen, have extensive 
experience in series administration as well as team management. They've worked 
with many of today's top open-wheel stars, including several Indy 500 
winners. 
 
Andersen Racing is sponsored by Allied Building Products Corp. and Lafarge 
North America. It is the official development team of Rahal Letterman Racing, 
which competes in the IndyCar Series and the American Le Mans Series. The team 
is headquartered at Andersen RacePark, an 18-acre facility in Palmetto, Fla. 
that includes a 1-mile road course test track. For more information see 
andersenracingteam.com and andersenracepark.com.